Press Release
Integration enables retailers to expand product offerings while reducing inventory investment through automated ordering and drop shipping
Celerant Technology, a leading provider of retail software solutions serving U.S. retailers for over 25 years, announced a strategic partnership with Wintron Electronics, a wholesale marine electronics distributor serving more than 800 dealers since 1974. The integration delivers a comprehensive solution that enables marine retailers to significantly expand their product offerings while minimizing inventory investment through automated ordering and drop shipping capabilities.
Streamlined Operations Drive Revenue Growth
The partnership integration allows marine retailers to access Wintron’s extensive catalog of marine electronics directly through their Celerant POS and eCommerce systems. Retailers can seamlessly import product data, establish automated reorder points, display product feeds for an “endless aisle” experience, and fulfill customer orders through drop shipping services with Wintron managing inventory and fulfillment operations.
Key Benefits for Marine Retailers
The partnership addresses critical challenges marine retailers face, including limited showroom space, high inventory costs, and complex product line management. The integration enables retailers to:
- Expand the product catalog instantly by importing Wintron’s complete merchandise database directly into their POS system.
- Optimize inventory management through automated electronic ordering with configurable min/max levels for just-in-time replenishment.
- Maximize sales opportunities by displaying product feeds that create an endless aisle of available products.
- Reduce operational complexity by leveraging Wintron’s drop shipping services for direct-to-customer fulfillment.
The partnership extends Wintron’s reach through Celerant’s established retail technology platform while providing Celerant customers in the marine sector access to premium wholesale pricing and specialized support services, including dealer technical training, customized website development, local advertising support, and dealer installation cash back programs.
Learn More
To learn more about Wintron Electronics and the integration, visit their partner page.
Founded in 1974 by Bill Winder, Wintron Electronics is a wholesale marine electronics distributor serving over 800 dealers nationwide. The company offers exclusive dealer benefits including technical training, customized website development, local advertising support, installation cash back programs, and nationwide shipping options. Wintron is headquartered in Manasquan, New Jersey, and prides itself on automation-free customer service and treating dealers as true business partners. For more information, visit www.wintronelectronics.com.
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